Privacy Policy

Effective Date: 17 February 2021

At Direct Shopfront, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or use our services.

By using our website or providing personal information to us, you agree to the terms set out in this policy. If you do not agree with our practices, please refrain from using our website.

1. Information We Collect

We may collect and process the following types of information from you:

a. Personal Identification Information

  • Name
  • Email address
  • Phone number (landline and mobile)
  • Address
  • Any other information you provide voluntarily through contact forms or communications

b. Technical Information

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and the duration of your visit
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the information collected to provide you with a better service. Specifically, we use your information for the following purposes:

  • To provide and improve our services: We use your information to fulfill requests, answer inquiries, and deliver the services you request.
  • To process payments: Any payment information you provide is used solely to complete your purchase or contract.
  • To send promotional materials: With your consent, we may send you information about our services, promotions, or updates that may interest you.
  • To improve website performance: We analyze website traffic and user behavior to optimize the website’s performance and user experience.

3. How We Protect Your Information

We implement a variety of security measures to ensure your personal information is safe and protected:

  • Data Encryption: We use encryption technology to protect sensitive information during transmission.
  • Access Controls: Only authorized personnel have access to personal data, and they are required to maintain confidentiality.
  • Regular Security Audits: We conduct regular reviews of our security protocols to guard against potential breaches.

However, no data transmission over the Internet is entirely secure, and we cannot guarantee the complete security of your information.

4. Sharing Your Information

We do not sell, trade, or otherwise transfer your personally identifiable information to third parties, except in the following cases:

  • Service Providers: We may share your information with trusted third parties that assist us in operating our website or conducting our business (e.g., payment processors), as long as these parties agree to keep your information confidential.
  • Legal Obligations: We may disclose your information when required to comply with the law, enforce our site policies, or protect our rights, property, or safety.
  • Business Transfers: In the event of a merger, sale, or acquisition of our business, your information may be transferred as part of the assets.

5. Cookies and Tracking Technologies

Our website uses cookies to enhance your experience and collect information about site usage. Cookies are small text files that are stored on your device when you visit our site.

  • Essential Cookies: Necessary for the operation of the website.
  • Performance Cookies: Collect information about how visitors use our site (e.g., which pages are visited most often).
  • Targeting Cookies: Track your browsing habits to show you relevant advertisements or promotions.

You can adjust your browser settings to refuse cookies, but this may affect your experience on our website.

6. Your Rights

Under applicable data protection laws, you have the following rights regarding your personal information:

  • Right to Access: You may request a copy of the personal information we hold about you.
  • Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
  • Right to Erasure: You can request that we delete your personal information, subject to certain conditions.
  • Right to Object: You can object to the processing of your personal data in some circumstances, including marketing.
  • Right to Data Portability: You have the right to request that we transfer your data to another service provider.

If you wish to exercise any of these rights, please contact us at [email protected].

7. Third-Party Links

Our website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of these external websites. We recommend that you review their privacy policies before providing any personal information.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. If you request the deletion of your data, we will delete it unless we are legally required to retain it.

9. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we discover that we have inadvertently collected such information, we will take steps to delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page, and the “Effective Date” at the top will be revised accordingly.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Direct Shopfront
Email: [email protected]
Phone: 0208 050 5565
Mobile: 07988 793 302
Address: 3A Bridge Close, Romford, RM70AU, United Kingdom

This Privacy Policy provides transparency and helps you comply with data protection regulations, such as the UK’s Data Protection Act or the EU’s GDPR. Be sure to tailor it to your actual practices and legal advice.